GANT LAUNCHES ITS FIRST EVER TEENS LINE CELEBRATING TOGETHERNESS AND LEARNING

Preppy American sportswear brand GANT is launching its first teens collection this fall. The new line developed to meet the increased demand from younger people who, until now, have been buying the smallest sizes of the men’s and women’s lines. The first Teens collection, Fall/Winter 2018, is available in stores from August in sizes 122-176.

June 2018, Stockholm, Sweden

The Teens line takes its inspiration from a confident and curious individual, someone with great wanderlust and their own sense of style. The collection embodies this confidence with bold takes on American sportswear classics and speaks to the increased maturity of this generation with a sophisticated edge to the styles.

For Teens Fall/Winter 2018, GANT celebrates togetherness, driven by the belief that life is better – and
bigger – when enjoyed with others. The collection is designed to encourage the wearer to explore their world with friends, and to never stop learning.

It includes a full range of products, focusing on sporty jerseys and outerwear pieces such as vests and parkas for an active lifestyle. It mixes preppy classics and pieces with embroidered details and signature logos for a sophisticated edge. Colors are classic – navy, gray melange, khaki green, burgundy and cream – plus pink, yellow and orange to add a bold pop.

The GANT Teens Fall/Winter 2018 collection is available in stores from August in sizes 122-176.

For further information, please contact:
Maria Gunnarsson, Global PR Manager
E-mail: maria.gunnarsson@gant.com
Phone: +46 736385452

Press kit

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Images

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