GANT HOME FALL/WINTER 2019 SEVENTY YEARS OF COASTAL LIVING

GANT continues to celebrate its 70th anniversary with a home collection that pays tribute to the American East Coast heritage. For Fall/Winter 2019, three main themes – Coastal Fireside, Brownstone Bloom, and Winter Luxe, are mixed with patterns and colors to create a home for the free and the brave.

“This season the design team took its initial inspiration from a short line from the American national anthem - land of the free and the home of the brave,” says Karen Vogele, EVP of Product and Design. “We set out to be brave and free in our expression and invite everyone to explore what that means for themselves by joining us in three settings - Coastal Fireside, Brownstone Bloom, and Winter Luxe.”

The Coastal Fireside story is iconically rooted in American Sportswear and GANT’s heritage of Coastal Living. Martha’s Vineyard and its snow-covered beaches are the main inspiration and give this theme windswept freedom to the colors and textures. Icy and frosted blues, greens and sands reflect the power and serenity of the coastline. Coastal Fireside includes classic checks on flannel bedding and graphic jacquard on bedspreads. A celebration piece for GANT’s 70th anniversary is the modern - shape cushion that will make a statement on any bed or couch. Together with sporty GANT logos on cushions and melange cable knit throws, the theme creates a casual and soft lodge-like atmosphere.

This season gives a new lightweight Cay Towel. The thinner fabric makes it easy to bring, dry quickly, and take up minimum space in the bag to accommodate a busy lifestyle where transitions from gym to dinner need to be seamless and smooth.

The Brownstone Bloom story is a celebration of pure hedonistic pleasure. It is brave and bold in its color and pattern, taking sensual clues from the boudoir. It balances powerful feminine and masculine energies, grounding dark and dusky roses with earthy grays and richly spiced browns. The townhouse or brownstone serves as an oasis of wellbeing and is transformed and energized with a sense of luxurious abundance this season. The Brownstone Bloom theme includes the elegant Velvet Relief Flower pattern on cushions and the bold Dahlia pattern on duvet covers. The digital printing technique of the Dahlia pattern saves water in production and ensures rich colors and shades.

The Winter Luxe story opens with a gingerbread house of rich, spiced browns and royal icing whites. This is a luxuriously refined and edited palette of colors and textures that celebrates brown as the new black and invitingly balances GANT’s preppy crisp touch with warmth, creating an unexpected seasonal twist for the guest room in time for the holidays. Winter Luxe includes crisp white bedding, herringbone-patterned cushions and warm, luxurious wool-cashmere blend throws, all in a color palette of sophisticated neutrals.

The GANT Home collection is made in Europe and caters to your senses and satisfies your need for comfort. The collection is available in stores and online from August 2019.

Press kit

  • Press release
  • Campaign images