GANT FALL/WINTER 2019 CELEBRATING 70 YEARS OF PREPPINESS
For Fall/Winter 2019, GANT continues its year-long 70th anniversary celebration of highlighting the preppy icons the brand has perfected from the very beginning. This season, GANT seeks to blend timeless pieces with new modern essentials that capture the blurred line between the workweek and weekend–and the magic that happens when the city and the country lifestyle are combined.
GANT has created a collection that balances business with leisure and explores what happens when the city and country co-exist in one outfit–because just like the everyday lives, these worlds are now blending. Days of suits in the office and casualwear on the weekends are gone. Instead, pieces are mixed and matched–making the clothes work for the occasion and not the other way around– bringing a bit of free-time interests into the office. And like always, GANT approaches this project of balance with the signature preppy point-of-view it has pioneered from the start.
“We have curated a collection where our iconic pieces like the Heavy Rugger, the GANT Varsity Jacket, and
the Cable Knit are mixed with back-to-work staples that have been reinvented to better suit our consumer needs,” says Karen Vogele, EVP of Product and Design. “Think beautiful machine-washable blazers paired with graphic sweatshirts, or a modern waxed jacket worn with a dress. We are bringing the country to the city by mixing the best of yesterday with the relevance of today.”
As the holiday season draws near, GANT launches a small collection that celebrates sleek tailoring, elegant dresses, and graceful blouses paired with fluid skirts. As a brand that grew up along the American East Coast, GANT celebrates all shades of blue. These shades feature in rich navy tuxedos and bold checks alongside festive prints to make the party even preppier.
KEY COLORS AND PRINTS
The color palette for the season inspires by rich olives and forest greens found in the archive. New shades of university clubhouse colors like sporty reds and blues appear along with vibrant yellow and deep burgundy.
Stripes and checks play a significant role this season. Through vertical and horizontal stripes and bold check patterns, GANT is paying tribute to its American sportswear roots. GANT also has a rich history of creating preppy outdoor-wear with a hunting and fishing aesthetic, this inspiration comes alive in seasonal graphics and go-to-hell prints.
KEY PIECES FOR WOMEN
LADIES WHO LAUNCH
To lift and embrace strong and independent women that run and launch their own businesses, this is a message sweater knitted in soft and washable merino for the woman on the go. Easy to care for and with a relaxed fit and luxurious hand feel, this casual sweater pairs with jeans for the weekend or layered with a crisp white shirt and a sharply tailored suit for business meetings.
WAXED CROPPED JACKET
This Waxed Cropped Jacket is a fashion-forward twist on a very classic outerwear piece. GANT combines it with some clever cord detailing inside the cuff, inside the placket, at the collar and at the embroidered locker loop. The silhouette is cropped and modern – a true must-have.
PLISSÉ SLEEVE SHIRT
A regular fit shirt with an eye-catching and festive plissé detail at sleeve ends. The perfect occasion blouse as well as a preppy and feminine office shirt. The shirt is beautiful to wear on its own but also great to style the decorative cuff under knitwear and blazers.
KEY PIECES FOR MEN
TP HEAVY RUGGER
A Heavy Rugger in a tonal Breton stripe. It has a twill collar and herringbone on the inside collar stand and back placket, with GANT diamond embroidery, a hallmark of quality. Through innovative fabric features, Tech PrepTM enhances the classic GANT look with new technology that supports an active lifestyle.
WASHABLE CHECK BLAZER
Presented in four autumnal checks, this single breasted 2-button blazer has patch pockets and unconstructed shoulders for a more relaxed silhouette. The unlined interior with contrast color bindings gives the jacket a more playful appeal while showing off the superior interior craftsmanship. Tailored in an Italian wool blend fabric with flannel finishing, this is a signature preppy everyday statement blazer that is also safe for domestic machine washing.
The Coastal Duffel is made in a wool blend fabric. The double-faced fabric has a beautiful check on the inside and a tonal color on the outside. Two large patch pockets and two slanted hand warming pockets at chest. Layer up in the cold with a cozy knitted sweater, a soft blazer and The Coastal Duffel.
The GANT Fall/Winter 2019 collection will be available in stores and online from August 2019.
- Press release
- Campaign images
- Product images
- Lookbook PDF