Today Eleonore Säll steps up to the position of Executive Vice President Global Brand. This promotion also means she will be part of the top executive management team. The aim of incorporating the role into the management team is to increase the focus on consumer insights and innovative marketing activities to strengthen the lifestyle brand.

Eleonore started at GANT in 2015 as Global Marketing Director. She is responsible for GANT’s global marketing strategy and oversees marketing initiatives in the 70 markets where GANT is present. Eleonore is also known for GANT’s successful brand campaigns Couple Thinkers and the recent documentary Flipping the Ladder that
premiered on Tribeca Film Festival in May 2019.

“Throughout my career, I have worked extensively with digital transformation and measurability but also with purpose-driven communication. Partly because I think companies have a responsibility to use their space to raise social issues through the company’s values and challenge the status quo, something I think we’ve done with both Couple Thinkers and Flipping the Ladder. Both initiatives seek to provide content that people want to see instead of disrupting their viewing with commercials. By being part of the management team branding enters even earlier in the strategic process in GANT’s business plan, which means we can become even more innovative and efficient throughout the consumer journey,” says Eleonore Säll, EVP Global Brand.

In her new role, Eleonore will continue to improve the unified consumer insights by simultaneously evaluating long-and short-term goals. The aim is to effectively broaden the brand’s awareness, strengthen brand image and at the same time increase profitability.

“Eleonore has a deep understanding of our target group and how we meet the consumer throughout the value chain. Her insights are invaluable in the decision-making process when GANT proceeds forward. Including Global Brand in the management team was an easy decision I am thrilled with,” says Brian Grevy, CEO of GANT.