GANT SPRING/SUMMER 2018
The GANT Spring/Summer 2018 collection celebrates classic pieces of preppy American sportswear with a new take. Including seasonal colors such as bayberry green and rose pink with breathable high-tech fabrics, the designs are inspired by the sense of discovery that comes from taking a curious and open-minded view of your world.
October 2017, Stockholm, Sweden
“This season is about smart style – meaning simplicity and sophistication – but also about questioning how we do things,” says Matthew Wood, Creative Director at GANT. “Our passion is for preppy American sportswear, which is the heritage of our brand. We want to express the origin of GANT and keep telling our story while bringing a sense of modernity.”
The collection originates from the love of learning that is embedded in the DNA of GANT. It’s about looking up from the ordinary and taking a moment to be inspired by your everyday surroundings and acting on your curiosity.
The season ranges from lightweight cable sweaters and fresh stripes to modern of ce wear that can effortlessly go from desk to dinner. As the days get brighter, add some casual madras pieces to your basics, to complete your summer wardrobe. Whether it’s at the townhouse, the summerhouse, on campus or at the big game, GANT will equip you with the clothes, the attitude and the inspiration to treat this season as one for learning. It’s how basic whites and blues become something more.
This season presents an optimistic color palette, hinting at a future of hope and possibility. It includes familiar preppy-yet-fresh hues and new, beautiful colors such as bayberry green and rose pink as key accents, mixed with shades of water and sky blue that form the foundation of the collection.
KEY PATTERNS AND FABRICS
Keeping the requirements of an active lifestyle in mind, this season focuses on updating our American sportswear classics in natural and breathable high-tech fabrics. Ever-popular shirts with Tech PrepTM take a more prominent place in the collection alongside outerwear that’s perfect for transitional seasons.
Key patterns are bold, cut-out oral prints mixed with smaller owers, reminiscent to the beautiful gardens and farmers markets along the East Coast of America, and madras checks inspired by archival GANT prints from the 1960s and ‘70s.
The House of GANT Spring/Summer 2018 collection will be available in stores and online from January 2018.
For further information, please contact:
Fanny Broms Seving, Global PR Manager
Phone: +46 736552846