GANT HOME SPRING/SUMMER 2019 THE ANNIVERSARY SEASON
In 2019, GANT celebrates its 70th anniversary. The Spring/Summer 2019 Home collection takes inspiration from the brand’s heritage on the American East Coast with its coastal living lifestyle. The two main themes – Downtown Oasis and Summerhouse Retreat – both speak to a gentler life and a world of softer values. With a focus on well-being, the vibrant patterns, luxe textures, and high-quality materials create a more sustainable and restful safe haven.
The GANT SS19 Home collection offers a great mix of the bold and the soft. The color palette consists of beautiful shades of pink together with crisp greens and bright yellows. Beige creates a warm backdrop to the more vivid colors.
GANT’s new Signature Weave print was developed to mark the 70th anniversary. A tribute to the brand’s heritage, it was inspired by the weave of the iconic GANT button-down oxford shirt. It features on robes, cushions, duvets, and bedspreads. The Signature Weave acts as a beautiful complement to the two main themes. The pattern will be a signature print for GANT for seasons to come.
Downtown Oasis includes muted colors and more delicate patterns that give elegance to bedding, cushions, throws, and towels. The bedding is made of high-quality Egyptian cotton and includes oversized pillows for a luxurious feel. Subtly textured cushions in beige are beautifully mixed with darker touches of pink and coral in velvet fabric.
Soft, high-quality and super-absorbent towels come in sun-kissed colors this season. A yarn-dyed and jacquard woven technique ensure durability and means they will look as good as new for years to come.
“Our Downtown Oasis is a response to the overstimulated pace of life in modern cities,” says Matthew Mounsey- Wood, Creative Director at GANT. “It’s a place to relax
and recharge. This elegant sanctuary is made up of a co-ordinated mix of soft textures and soothing colors, selected to aid a mindful approach to our morning routine or evening ritual. We’re grounded with beige that becomes a richly warming and refreshingly new backdrop to our beautiful calming shades of pink and coral.”
The vibrant Water Lily print sets the mood for summerand is well balanced with relaxed bedspreads and soft textured throws. The digital printing technique saves water in production and ensures rich colors and shades. Sporty GANT logos on cushions add a polished yet casual look, perfect for summer lounging. The premium quality beach towels are bold yet classic and come in this season’s wave print, a heritage rugby stripe, and the classic GANT logo print.
“Our story continues but the location changes to our coastal Summerhouse and life outdoors. Inspiration comes from the garden as it naturally deconstructs from pastoral lily-pond to rolling seagrass and the beach beyond. Classic navy and white are joined with soft shades of blue, aqua and green. Textiles have a refined rustic appeal that brings sensual pleasure to days lounging in the sun or shade,” says Matthew Mounsey-Wood, Creative Director.
The GANT Home Spring/Summer 2019 collection will be available in stores and online from February 2019.
For more information, please contact:
Maria Gunnarsson, Global PR Manager
Phone: +46 73 638 54 52