Patrik Söderström has been appointed the new CEO for GANT. Patrik is taking over after Brian Grevy February 1st, 2020.

Patrik joined GANT in 2016 as EVP Global Markets and has since then been key within the global management team. With a passion for sales, expertise within business expansion and intense focus on results, Patrik will continue to build value for the consumers and ensure future growth for GANT.

“Patrik has been a key player in the global management team and I am happy to appoint him as CEO,” says Thierry Guibert, Chairman of the Board. “His understanding of how to lead and navigate the commercial business and channel landscape in today’s rapidly changing retail environment, while having a strong understanding of the power of the Brand has already proven invaluable for the growth at GANT. Looking ahead, his passionate leadership will be vital as we continue the GANT journey”.

Patrik holds an extensive background within business, sales, and management. Prior to GANT, he held the position as North European Managing Director at Luxottica and before that eight years at Reebok where he held several positions, both on a Nordic and European level.

“I am honored and proud to take on this new role,’’ says Patrik Söderström. “With great results on a global level, it’s an exciting time for GANT. During the past year we have recruited many talented coworkers and have built a strong and powerful team. Now our focus will be to continue on the successful journey we are on, to keep elevate and clarify our brand and products, and to keep growing, in both new and existing markets”.

Patrik will officially step into his new role on February 1st, 2020 but will already now start to transition into the role of CEO from Brian Grevy whose last day at GANT will be January 31st, 2020.