AMERICAN HERITAGE MEETS FRENCH SOPHISTICATION

For Spring/ Summer 2020, GANT Home is all about exploring the European side of its heritage, ending up in France, the heart of European style. Without letting go of its beloved American heritage, the collection is a beautiful mix of American classics and French, flowery romance. A mix resulting in three main themes: American memories, American in Paris and American on the Riviera. New for this season is also a range of towels in . certified organic cotton.

The inspiration for GANT Home SS20 stems from our idyllic location on the American East Coast - where settings are nautical and natural, and by our favorite European destination for timeless style, France. The mix of the two results in an elegant, flowery and colorful collection. Featuring high-quality fabrics such as Egyptian cotton sateen, combed cotton, linen and wool in a multitude of colors and patterns, like large-scale paisley in soft shades and beautiful solid colors. GANT is also introducing towels in certified organic cotton which is taking the lifestyle brand one step closer to meeting the target of sourcing 100% sustainable cotton.

“For this season the design team were inspired by the Preppy mecca of Europe - France, combined with our
American Sportswear heritage. The perfect portrayal of born in America and raised in Europe which is the essence of GANT as a brand. The chic french touch makes for a playful and charming collection.” says Karen Voegle, EVP of Product and Design.

AMERICAN MEMORIES

This theme is all about GANT’s American heritage, inspired by the American East Coast where quality andstyle are genuine and timeless. Generations after generations have appreciated this coastal and nautical feeling with blues, grey, beige and white as the main colors. Classic patterns, including paisley, stripes and borders, add that perfect timeless setting.

AMERICANS IN PARIS

Inspired by vivid French flower markets and inviting Parisian hotels, this range offers beautiful flowery prints and perfectly crisp bordered beddings. Colors are fresh as blue and beige including a rich palette of peony pinks and reds. The blue, white and red Breton stripes add a clean and sporty touch to the flowery base. Some pieces are personalized with modern monograms.

AMERICANS ON THE RIVIERA
Inspired by the beautiful chateau farmhouses in the hills of the French Riviera where you can see the Mediterranean sparkle, and everything is bathed in golden light. This range includes soft sunny pastels with a flinty and chalky aspect, paired with muted greens, beiges and a modern brownish red. Fabrics feel artisanal yet fresh and modern.

The GANT Home Spring/ Summer 2020 collection will be available in stores and online from February 2020.